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	<title>The Wilks Communications Blog</title>
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		<title>Wilks Communications Team Hit the Town to Raise Money for West Suburban PADS</title>
		<link>http://02ae5b3.netsolhost.com/blog/2012/04/25/wilks-communications-team-hit-the-town-to-raise-money-for-west-suburban-pads/</link>
		<comments>http://02ae5b3.netsolhost.com/blog/2012/04/25/wilks-communications-team-hit-the-town-to-raise-money-for-west-suburban-pads/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 17:01:19 +0000</pubDate>
		<dc:creator>Shannon</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://02ae5b3.netsolhost.com/blog/?p=142</guid>
		<description><![CDATA[The Wilks team dined out in Oak Park to raise money for West Suburban PADS at its 10th Annual PADS Progressive Dinner on Monday, April 23. One hundred percent of the contributions were used to prevent individuals and families from &#8230; <a href="http://02ae5b3.netsolhost.com/blog/2012/04/25/wilks-communications-team-hit-the-town-to-raise-money-for-west-suburban-pads/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The Wilks team dined out in Oak Park to raise money for West <a href="http://02ae5b3.netsolhost.com/blog/wp-content/uploads/2012/04/Prog_Dinner_Invitation_Front.jpg"><img class="alignright size-medium wp-image-144" src="http://02ae5b3.netsolhost.com/blog/wp-content/uploads/2012/04/Prog_Dinner_Invitation_Front-216x300.jpg" alt="" width="216" height="300" /></a>Suburban PADS at its 10<sup>th</sup> Annual PADS Progressive Dinner on Monday, April 23. One hundred percent of the contributions were used to prevent individuals and families from becoming homeless.</p>
<p>The event kicked off at Maya Del Sol for some tasty appetizers. Guests then dined on delicious dishes from Winberie’s Restaurant &amp; Bar, and the festivities ended with dessert and coffee from Cucina Paradiso and Caribou Coffee. All the food was donated in support of West Suburban PADS.</p>
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		<title>Make Your Own Sweet Italian Sausage</title>
		<link>http://02ae5b3.netsolhost.com/blog/2012/04/23/make-your-own-sweet-italian-sausage/</link>
		<comments>http://02ae5b3.netsolhost.com/blog/2012/04/23/make-your-own-sweet-italian-sausage/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 16:14:13 +0000</pubDate>
		<dc:creator>Shannon</dc:creator>
				<category><![CDATA[Client Updates]]></category>
		<category><![CDATA[Just for Fun]]></category>
		<category><![CDATA[Complete Idiot's Guide]]></category>
		<category><![CDATA[cooking]]></category>
		<category><![CDATA[sausage]]></category>
		<category><![CDATA[spring]]></category>
		<category><![CDATA[WGN]]></category>

		<guid isPermaLink="false">http://02ae5b3.netsolhost.com/blog/?p=129</guid>
		<description><![CDATA[Spring came early to Chicago this year, bringing lots of sunshine and perfect BBQ weather. Last week, Jeff King, author of The Complete Idiot’s Guide® to Sausage Making was on WGN sharing some sausage making tips for your next BBQ. &#8230; <a href="http://02ae5b3.netsolhost.com/blog/2012/04/23/make-your-own-sweet-italian-sausage/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Spring came early to Chicago this year, bringing lots of sunshine and perfect BBQ weather. Last week, Jeff King, author of <em>The Complete Idiot’s Guide® to Sausage Making </em>was on WGN sharing some sausage making tips for your next BBQ.</p>
<p>The sausages you buy at the grocery stores may contain ingredients you weren’t expecting: fillers, artificial preservatives, and tons of extra salt. Skip those store-bought mystery ingredients and make your own Sweet Italian Sausage.</p>
<p>Here are a few tips to keep in mind before making your sausages:</p>
<p>1. Keep meat cold, for safety and easier grinding.</p>
<p>2. Cut meat into small enough pieces to fit easily into your grinder.</p>
<p>3. Add 75% or your spice blend, taste for seasoning (by cooking a small portion) then add the remaining spice to taste.</p>
<p>4. Try making patties or &#8220;sausage-burgers&#8221; before investing in a sausage stuffer.</p>
<p>5. If possible, get a sausage making buddy for the day &#8211; especially when stuffing and linking.</p>
<p>Now use these new tips with Jeff’s Sweet Italian Sausage recipe:</p>
<p><a href="http://www.wgntv.com/news/middaynews/lunchbreak/wgntv-lunchbreak-complete-idiots-guide-to-sausage-making,0,2914358.story"><img class="alignnone  wp-image-130" src="http://02ae5b3.netsolhost.com/blog/wp-content/uploads/2012/04/sausage-wgn-300x166.jpg" alt="" width="355" height="196" /></a></p>
<div>
<p>Sweet Italian Sausage</p>
<p>Yield: 15 (5-ounce) links<br />
Prep time: 60 minutes<br />
Cook time: 30 minutes<br />
Serving size: 1 link</p>
<p>Ingredients:<br />
2 1/2 Tbs kosher salt<br />
1 Tbs sugar<br />
1 1/2 Tbs ground black pepper<br />
2 Tbs fennel seed, whole or cracked<br />
1 tsp sweet Spanish paprika<br />
1/2 tsp garlic powder<br />
5 lbs. boneless pork shoulder with up to 1/2 lb. additional fat<br />
3/4 cup ice water<br />
10 ft. hog casing or 32 mm collagen casing</p>
<p>Directions:<br />
In a small bowl, combine kosher salt, sugar, black pepper, fennel seed, sweet Spanish paprika, and garlic powder. Set aside. Cut pork into cubes for grinding and place in a large mixing bowl or hotel pan. Store in a covered container in the refrigerator or freezer until you&#8217;re ready for the next step. Chill mixture for at least 30 minutes to improve grinding quality. Grind mixture through a medium plate. Add ice water to ground meat. Using your hands or a tabletop mixer, mix until the texture is consistent, about 5 minutes. Make a test patty, cook it, taste it, and adjust seasonings as necessary. Chill mixture in a covered container in the refrigerator or freezer until you&#8217;re ready for the next step. Stuff mixture in a hog or collagen casing.</p>
</div>
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		<title>“The Hunger Games”: Making a Successful Media Campaign on a Budget</title>
		<link>http://02ae5b3.netsolhost.com/blog/2012/04/03/the-hunger-games-making-a-successful-media-campaign-on-a-budget/</link>
		<comments>http://02ae5b3.netsolhost.com/blog/2012/04/03/the-hunger-games-making-a-successful-media-campaign-on-a-budget/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 16:56:57 +0000</pubDate>
		<dc:creator>Shannon</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[hunger games]]></category>
		<category><![CDATA[PR campaign]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://02ae5b3.netsolhost.com/blog/?p=135</guid>
		<description><![CDATA[By now, most are familiar with the pop culture phenomenon, The Hunger Games. The three-book series by Suzanne Collins is difficult subject matter to sell: children fighting to the death for a future society’s entertainment. However, this campaign has taken &#8230; <a href="http://02ae5b3.netsolhost.com/blog/2012/04/03/the-hunger-games-making-a-successful-media-campaign-on-a-budget/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://02ae5b3.netsolhost.com/blog/wp-content/uploads/2012/04/the-hunger-games-movie1.jpg"><img class="alignleft size-medium wp-image-139" src="http://02ae5b3.netsolhost.com/blog/wp-content/uploads/2012/04/the-hunger-games-movie1-300x215.jpg" alt="" width="300" height="215" /></a>By now, most are familiar with the pop culture phenomenon, <em>The Hunger Games</em>. The three-book series by Suzanne Collins is difficult subject matter to sell: children fighting to the death for a future society’s entertainment. However, this campaign has taken the media’s interest for its highly successful movie campaign with a shoestring budget. Big studios normally spend $100 million marketing major releases, whereas “The Hunger Games” staff of 21 people spent about $45 million.</p>
<p>1. The group created a controlled release of information via the most popular social media websites, Facebook, Twitter, blogs, etc.</p>
<p>-          They cultivated “Hunger Games” fan blogs and drafted a chronology of the online effort on a day-to-day basis to keep track of what information they were sharing in order to slowly gain momentum and interest in the movie.</p>
<p>-          Providing sweepstakes and giveaway offers to blogs (posters, movie tickets, even bringing five fans to the movie’s set)</p>
<p>2. Making the movie a spectacle was important, but again, the kids killing kids theme had to be handled delicately. Wording became important. Instead of saying “23 kids get killed,” they focused on “Only one wins.” Focusing on the positive protected them from negative reactions and added to the mystery of the games. The most radical idea that changed their campaign was never showing the actual games. This protected them from dealing with the sensitive subject matter, but also treated the audience to the same anticipation found within the audience in the books. “In order to see the games, you have to buy a ticket,” explains Palen.</p>
<p>3. Keeping the audience’s attention by involving them in the campaign – making audience involvement important in the campaign made the audience feel important and invested in the story.</p>
<p>-          The creation of “TheCapitol.pn” allowed visitors to become Panem (the movie’s futuristic society) citizens with digital ID cards and its own social media world.</p>
<div>
<p>-          A Twitter campaign to allow ID makers to be elected mayor of the various districts of Panem, a digital poster cut into puzzle pieces for fans to search for on various sites, and a YouTube channel with sneak peek scenes and user-generated videos all encouraged fans to take a personal interest in the film.</p>
<div>
<p>– Quotes and statistics found in The New York Times Online,<a href="http://www.nytimes.com/2012/03/19/business/media/how-hunger-games-built-up-must-see-fever.html?pagewanted=all" target="_blank">“How ‘Hunger Games’ Built Up Must-See Fever”</a> by Brooks Barnes, 3/18/12</p>
</div>
</div>
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		<title>Nielsen-Massey Vanillas on Chicago’s WGN Midday Fix</title>
		<link>http://02ae5b3.netsolhost.com/blog/2012/04/02/nielsen-massey-vanillas-on-chicago%e2%80%99s-wgn-midday-fix/</link>
		<comments>http://02ae5b3.netsolhost.com/blog/2012/04/02/nielsen-massey-vanillas-on-chicago%e2%80%99s-wgn-midday-fix/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 16:17:32 +0000</pubDate>
		<dc:creator>WPadmin</dc:creator>
				<category><![CDATA[Client Updates]]></category>
		<category><![CDATA[Nielsen-Massey Vanillas]]></category>
		<category><![CDATA[spring]]></category>
		<category><![CDATA[vanilla]]></category>
		<category><![CDATA[WGN]]></category>

		<guid isPermaLink="false">http://02ae5b3.netsolhost.com/blog/?p=120</guid>
		<description><![CDATA[Beth Nielsen, Chief Culinary Officer for Nielsen-Massey Vanillas, recently stopped by WGN’s Midday Fix to share some spring-cleaning and pampering tips using Nielsen-Massey Vanillas. If you missed the segment, here are some of Beth’s tips and tricks to freshen up &#8230; <a href="http://02ae5b3.netsolhost.com/blog/2012/04/02/nielsen-massey-vanillas-on-chicago%e2%80%99s-wgn-midday-fix/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Beth Nielsen, Chief Culinary Officer for Nielsen-Massey Vanillas, recently stopped by WGN’s Midday Fix to share some spring-cleaning and pampering tips using Nielsen-Massey Vanillas. If you missed the segment, here are some of Beth’s tips and tricks to freshen up the home and to do a little pampering.</p>
<div style="text-align: center;"><a href="http://www.wgntv.com/videogallery/69042769/News/Midday-Fix-Nielsen-Massey-Vanillas"><img class="size-medium wp-image-121 aligncenter" title="WGN - NMV" src="http://02ae5b3.netsolhost.com/blog/wp-content/uploads/2012/04/WGN-NMV-300x188.jpg" alt="" width="368" height="230" /></a></div>
<ul>
<li>Saturate a cotton ball in vanilla and drop it in the vacuum or vacuum bag to release a sweet scent. A vanilla drenched cotton ball can also deodorize the refrigerator or freezer.</li>
<li>Place vanilla beans in drawers, under car seats and in laundry rooms to act as an air freshener.</li>
</ul>
<p>After cleaning the house, it is time for a little pampering.</p>
<ul>
<li>Make a homemade Vanilla Body Scrub. Take one cup of Madagascar Bourbon Pure Vanilla Sugar, ¼ of a cup of extra virgin olive oil, and one or two drops of essential oil (Lavender, Eucalyptus, etc.) and mix in a bowl for a soothing scrub with a relaxing vanilla scent.</li>
<li>Nielsen-Massey Rose Water can be poured into a spritzer bottle and stored in the fridge to create a cool rosewater spray.</li>
<li>Use the leftover Nielsen-Massey Madagascar Bourbon Pure Vanilla Sugar to rim the glass of an Orange Blossom Martini</li>
</ul>
<p><strong>Nielsen-Massey Orange Blossom Martini</strong><br />
<em>Serves 1</em><br />
1 tablespoon Nielsen-Massey Madagascar Bourbon Pure Vanilla Sugar<br />
4 ounces orange juice, pulp free<br />
2 ounces pomegranate juice<br />
2 ounces vodka<br />
1 teaspoon Nielsen-Massey Orange Blossom Water<br />
1 fresh orange slice for garnish</p>
<p>Rub the rim of an empty, chilled martini glass with an orange wedge. Invert glass into bowl of Pure</p>
<div>
<p>Vanilla Sugar and swirl. Combine juices, vodka and Orange Blossom Water in an ice-filled martini shaker. Shake vigorously and pour into prepared glass. Garnish with a fresh orange slice.</p>
</div>
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		<title>Congratulations, Team World Vision Marathoners!</title>
		<link>http://02ae5b3.netsolhost.com/blog/2011/10/13/congratulations-team-world-vision-marathoners-2/</link>
		<comments>http://02ae5b3.netsolhost.com/blog/2011/10/13/congratulations-team-world-vision-marathoners-2/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 16:57:25 +0000</pubDate>
		<dc:creator>Bozena</dc:creator>
				<category><![CDATA[Client Updates]]></category>
		<category><![CDATA[Chicago Marathon]]></category>
		<category><![CDATA[Team World Vision]]></category>
		<category><![CDATA[WMAQ]]></category>

		<guid isPermaLink="false">http://02ae5b3.netsolhost.com/blog/?p=110</guid>
		<description><![CDATA[This past weekend nearly 1,000 members of Team World Vision ran in the Bank of America Chicago Marathon and raised about $1 million for clean water in Africa. At Wilks Communications we helped share the unique stories of several runners &#8230; <a href="http://02ae5b3.netsolhost.com/blog/2011/10/13/congratulations-team-world-vision-marathoners-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>This past weekend nearly 1,000 members of Team World Vision ran in the Bank of America Chicago Marathon and raised about $1 million for clean water in Africa. At Wilks Communications we helped share the unique stories of several runners including Sandra Morais and the Chicago 100. Check out the stories below to learn more about these Team World Vision runners.</p>
<p>Sandra Morais spent her first 8 years in Angola and describes the access to food and clean water as “a battle for survival.” She walked 3-10 miles every day in search of water and remembers sometimes only being able to crawl because she was so thirsty and dehydrated. When she heard about Team World Vision, she had never run more than 2 miles, but knew she wanted to do something to help children in Africa.</p>
<p>WMAQ TV, Chicago NBC affiliate, interviewed Sandra a few days before the marathon. Click the photo below and scroll halfway down the page to listen to her story:</p>
<p><a href="http://www.nbcchicago.com/news/sports/bank-of-america-chicago-marathon-inspiring-runners-profiles-131372728.html"><img class="aligncenter size-medium wp-image-83" src="http://02ae5b3.netsolhost.com/blog/wp-content/uploads/2011/09/Sandra-300x150.jpg" alt="" width="300" height="150" /></a>Four of the 1,000 runners on Team World Vison, Michael Chitwood (national director for Team World Vision), Rusty Funk, Hannah Covert and Paul Jansen VanRensburg, ran 74 miles through the night along the Chicago Lakefront prior to the marathon. Then they joined teammates to complete the last 26.2 miles of the marathon. Each ran 100 miles to raise 400 child sponsorships through World Vision.</p>
<p>WLS TV reporter, John Garcia, spoke with four of them on Friday evening during a team dinner.</p>
<p><a href="http://abclocal.go.com/wls/story?section=news/local&amp;id=8383554"><img class="aligncenter size-medium wp-image-89" src="http://02ae5b3.netsolhost.com/blog/wp-content/uploads/2011/10/KenyanRunnerTWV-300x149.jpg" alt="" width="300" height="149" /></a></p>
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